Lori Zimmer

New Seed Bomb McDonald's Ad is Illegal to Remove Because It's Made of Protected Poppies

by , 02/07/12
filed under: Botanical

green design, eco design, sustainable design, McDonald's, McDonald's environmental graffiti, California Poppy, Plant graffiti, Sean Click, Guerilla Gardening

This new McDonald’s ad that appeared on the side of the road in California has more staying power than any regular billboard because it’s actually illegal to remove.  The sign is actually the result of a seed bombing where the shape of the famous golden arches is made up of yellow California Poppies. Designed by Sean Click, the McDonald’s logo looks like it’ll be there a long time since the poppies are illegal to dig up in the state of California! The environmental graffiti is somewhat ironic, as it represents a food company not synonymous with a healthy lifestyle but be that as it may, the idea  of using the protected state flower is a bold, and very smart move. McDonald’s aside, the planted ad is innovative, fun and cost effective.



green design, eco design, sustainable design, McDonald's, McDonald's environmental graffiti, California Poppy, Plant graffiti, Sean Click, Guerilla Gardening

Unlike billboard ads, the poppy M is very low cost to install, without the need for printing, construction or transport.  In addition, the environmental graffiti is actually good for the little patch of land it grows on, bringing a breath of fresh flora to an otherwise dismal grassy spot on the side of a highway. And it’s pretty eye catching to boot!

The only way to legally get rid of the poppy McDonald’s ad is by planting more flowers around it,  which would be another win for the environment! We think other big companies could take a cue from Sean Click’s green thumb, and use eco-advertising.

+ Sean Click

Via The NextWeb

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3 Comments

  1. eeldip February 8, 2012 at 2:30 am

    also, the california poppy is the opposite of “rare”.

  2. diverdutch February 7, 2012 at 3:48 pm

    It will be easy to counter by adding more seeds in a different pattern.

  3. Terrible Terry February 7, 2012 at 2:15 pm

    A common misconception associated with the plant, because of its status as a state flower, is that the cutting or damaging of the California poppy is illegal. There is no such law in California, outside of state law that makes it a misdemeanor to cut or remove any plant growing on state or county highways or public lands, except by authorized government employees and contractors; it is also against the law to remove plants on private property without the permission of the owner (Cal. Penal Code Section 384a) California Penal Code (at FindLaw).

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