The folks over at Starbucks are introducing a new cup today, the Trenta (which means 30 in Italian), which will hold a gulp-happy 31 ounces of iced coffee, iced tea or lemonade. We’ve backed the coffee giant’s new products before, but there’s one thing about the Trenta that’s quite worrisome – it holds more than the human stomach. Talk about a calorie nightmare! After all of the recycling initiatives that Starbucks has introduced lately we thought they were all about “less-is-more,” but it seems we were sorely mistaken.
The Trenta is a whopping 7 ounces larger than their largest iced coffee cup currently on the market — the Venti which clocks in at 24 iced ounces — and almost double their second largest cup — the Grande which is a mere 16 iced ounces. We are thinking this cup comes in response to Dunkin’ Donuts’ ever popular 32 ounce large iced coffee. Though a 31 ounce cup is still keeping it under the Dunkin’ size, we’re with the dissenters on this one, how can that much coffee be good for your brain function?
The Trenta will debut today in 14 states, Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada, Arizona and in California on February 1st. Starbucks apparently has previously tried the mondo sized cup out in small test markets to great acclaim. If you need a visual for the monstrosity of the Trenta head over to the Huffington Post, they’ve kindly illustrated it for you.
Via Reuters
how on earth is over consumption of mass market non-local coffee green design?
OH, i see their logo. or maybe, are they paying for content?
It does not hold more than your stomach. It’s for iced beverages and they fill it about 20-25% with ice to begin with, so you’re really only getting somewhere around 24oz. A 24oz beverage is not that much. And as evidenced by anyone who’s ever had three cans of beer – your stomach can quite easily hold well over 30 ounces. Especially considering you begin processing it right away.
Hi Metis-
Apparently you are too slow to realize that this article is a criticism? What makes you think we are endorsing this? Or are you just having a stupid knee-jerk reaction without having actually read the article?