New Zealand on Screen is a new project to showcase Kiwi film, TV and music videos right on shipping containers! The organization wanted to engage visitors using dynamic facilities that could enliven quiet spaces around the country, so with help from New Zealand based Storybox, they retrofitted the containers and a caravan and turned them into interactive media rooms. Through October 23rd, New Zealand on Screen will show iconic Kiwi films, TV and music videos both inside and on the surface of the converted containers in Auckland and Wellington. A traveling caravan mini-cinema will tour around the country to small towns that don't normally get to take part in film festivals.
Brightly painted and decorated with classic film moments, the two sets of converted shipping container lounges sit on wharfs in Aukland and Wellington. Inside, visitors can learn about and watch classic films and TV or play around with a state-of-the-art interactive video wall. There’s also a ‘Scene Stealer’, an iPad app where visitors can take a photo of themselves, be inserted in a classic NZ film or TV scene, and then share the image via email, facebook and twitter. Outside, giant QR codes let passersby learn more about what’s going on inside these exciting containers.
A retrofitted caravan is making its way around the South Island visiting 18 towns and holding screenings. This pop up cinema is an effective way to bring the festival to towns that rarely get to be involved in film and TV culture. Recycled materials and vintage decor were used to decorate both the lounges on the North Island and the traveling caravan. Classic film memorabilia on loan from the New Zealand Film Commission engages the visitors and adds to the nostalgia. Paul Ward, content curator of the New Zealand on Screen project tells us, “It’s about creating intersections of offline and online environments to give the content more currency without having to build a museum or movie theatre.”
Images ©Dave Turnbull