Aesop, an Australian skin-care company, recently opened its first U.S. shop – an eye-catching kiosk in Grand Central Station. Riffing on a familiar sight to many New Yorkers, the designers of the kiosk piled thousands of torn copies of the New York Times atop one another to create display stands for the various moisturizers and creams. In doing so, the designers – Aesop director Dennis Paphitis and Brooklyn architect Jeremy Barbour of Tacklebox – diverted over 1,800 newspapers from the traditional paper recycling process. That certainly sounds like good news.
Aesop says the design of the Grand Central kiosk was inspired by the company’s “respect for the written word and the history of each city with which it engages.” To celebrate the opening of the shop, Aesop partnered with Dia to create a Jet Set Kit which is available only at the kiosk, which is located in Grand Central’s Graybar Passage.
Aesop announced back in April that the company would be opening three stores in New York City. Next month, the other two will open in Nolita and University Place.
Via Fast Company