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Apple’s New Grand Central Store Preserves the Terminal’s Historic Aesthetic

Posted By Jessica Dailey On August 17, 2011 @ 4:30 pm In Architecture,News,Product Design | No Comments

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A few short months ago, the idea that Apple [1] would be moving into Grand Central was just a rumor [2], but this week, detailed renderings of the new space have been revealed and the tech company began construction. The renderings, released by the MTA, show a space that looks rather familiar. In fact, it looks just like Grand Central [3] itself, with Apple adding little but tables full of iPads and Macbooks. The megastore will be larger than any of Apple’s current flagships, clocking in at 23,000 square feet and encompassing two adjacent second-floor balconies. No details have been revealed about any green features the space may have, but the MTA has made energy efficiency and sustainable practices [4] a priority in the entire Grand Central Terminal [5], so at least we know the building is green.

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To gain the prime retail space, Apple certainly paid a premium. The company booted out previous tenant Charlie Palmer’s Metrazur restaurant more than eight years before its lease was up by paying Palmer a cool $5 million. On top of that, Apple will be paying just a tad more in rent to the MTA [6]: $1.1 million vs. $263,997. Apple is also spending its own cash to improve the space with changes including the installation of a new elevator.

Construction began [7] this week on the new space, and Apple wants to have the space complete in time for the holiday season. Apple Insider [7] reports that the company is working with the NYPD [8] to best figure out how to handle the lines and crowds that are bound to form.

While its hard to say how green the store’s new features will actually be, it doesn’t look like Apple will be adding any unnecessary flare to the open balcony spaces, but rather working with the historic landmark’s gorgeous interior [9]. And we all know that moving into a used space is much greener than building one from scratch.

+ Apple [10]

Via The Real Deal [11]

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URL to article: http://inhabitat.com/nyc/apples-new-grand-central-store-preserves-the-terminals-historic-aesthetic/

URLs in this post:

[1] Apple: http://inhabitat.com/apple-unveils-exciting-new-pictures-of-its-foster-partners-designed-green-headquarters-in-cupertino/

[2] just a rumor: http://www.observer.com/2011/real-estate/apple-coming-grand-central

[3] Grand Central: http://inhabitat.com/nyc/aesops-first-u-s-shop-is-a-grand-central-kiosk-made-from-1800-copies-of-the-new-york-times/

[4] energy efficiency and sustainable practices: http://cleantechnica.com/2008/09/19/new-yorks-grand-central-station-a-model-of-energy-efficiency/

[5] Grand Central Terminal: http://www.grandcentralterminal.com/index.cfm

[6] MTA: http://inhabitat.com/top-10-green-cases-to-protect-your-ipad/

[7] Construction began: http://www.appleinsider.com/articles/11/08/15/construction_begins_at_site_of_apples_grand_central_terminal_store.html

[8] NYPD: http://inhabitat.com/nyc/cop-cars-delivery-vehicles-are-nycs-worst-bike-lane-blockers/

[9] historic landmark’s gorgeous interior: http://www.grandcentralterminal.com/info/restored.cfm

[10] + Apple: http://www.apple.com/retail/

[11] The Real Deal: http://therealdeal.com/newyork/articles/mta-officially-releases-renderings-of-grand-central-apple-store

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