The primary objective of Metsä’s campaign is to remind architects, construction engineers and builders, as well as the general public, that wood shouldn’t be overlooked in major architectural projects in favor of iron and steel.

Metsä Wood Empire State Building2

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Architect Michael Green explained the importance of the Empire State Building’s modern, innovative presence 85 years after its construction: “While many things have changed in 85 years, architects still strive to give form to new ideas about structure, energy consumption, climate change and the list goes on. For these reasons the most iconic building of the modern age – the Empire State Building – was chosen for Plan B case. We designed a skyscraper using Metsä Wood’s Kerto® LVL engineered wood as the main material from floors to column spacing.”

Green believes that high-rise wooden buildings are not only feasible in today’s architectural world, but that sustainably engineered wood can be an incredibly practical and responsible solution to the rapidly-increasing effects of climate change. “I believe that the future belongs to tall wooden buildings. Significant advancements in engineered wood and mass timber products have created a new vision for what is possible for safe, tall, urban wood buildings. The challenge now is to change society’s perception of what’s possible. In fact, this is the first new way to build a skyscraper in the last 100 years,” he said.

+ Michael Green

+ Metsä Wood