We’re not sure whether it was the high rents in Manhattan, a flourishing food and art scene, Jay-Z lyrics, or a combination of the three that caused it, but there’s no question that Brooklyn has become an internationally regarded symbol of creativity and cool. Nowadays, the borough is its own brand, and there’s even a store devoted to selling all Kings County-made merchandise. Opened by proud Brooklynite Gaia DiLoreto in 2011, By Brooklyn is a bounty of made-in-Brooklyn edibles, goods, accessories and garments. The specialty shop will be opening up a brand new location in Williamsburg on Saturday, May 16th, so don’t miss your chance to check it out!

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From a Do-It-Yourself Pretzel Kit to an adorable Water Tower Model Kit to some very apropos Williamsburg Beard Oil, By Brooklyn is stocked with grin-inducing (grinducing, if you will?) wares that will have your friends saying “That’s so Brooklyn!” – which is exactly the point. But the other, more important, point is that all of these goods are made by Brooklyn artisans and craftspeople, so purchasing them allows them to sustain their businesses and keep doing what they’re doing.

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By Brooklyn’s flagship store is located at 261 Smith St in Carroll Gardens, Brooklyn but they’ll be opening their second location in Williamsburg at 142 Grand St. (between Bedford and Berry) this Saturday, so please stop by and tell them Inhabitat sent ya!

+ By Brooklyn