Citi Bike has announced that its kiosks will be getting a much-needed makeover thanks to a few first-year design students. Last year, the bike company participated in Jill Nussbaum’s Design in Public Spaces course, challenging MFA Interaction Design students students to make the overall Citi Bike rental process more comprehensible, specifically focusing on new users. After spending many cold winter days observing and interviewing first-time users interacting with the unfamiliar system, the students presented their ideas to the bike rental company. Out of a sea of good ideas, two students’ innovative proposals stood out above the rest.
During their research, design students Amy Wu and Luke Stern discovered that many first-time users, especially those who were non-English speakers, were having a difficult time with the text-heavy instructions on the kiosks. The design students came up with a new graphic-heavy approach using a storyboard to walk new users through the steps needed to purchase a pass and the overall process of renting the famous blue bikes.
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After a period of user testing around the city, the revamped design is now set to hit the streets at all of Citi Bike’s NYC kiosks.
Via EV Grieve