How Conscientious Shoppers Change Business

10 West 18th St., 2nd Floor, New York, NY

START: 6:30 PM March 23, 2012

END: 9:00 PM March 23, 2012

DESCRIPTION

Join ethikus & GreenspaceNYC this Friday at the Wix Lounge for an evening of free food, drink & networking to celebrate you, the ethical shopper!

Everyday people are the new brand managers. What an individual chooses to buy or say can change the strategic direction of global companies. How can this power be harnessed?

With Shop Your Values Week, of course! Coming in May, it is the first celebration of local businesses in NYC that take ethics and sustainability seriously. Presenters include ethikus founder and former IBM Corporate Social Responsibility consulting leader Jeff Hittner, who will discuss how modern technology inserts consumer values prominently into the considerations of big and small companies.

Come for the discussion, stay for the food and drink! Starting off with local hors-d’oeuvres from Greensquare Tavern and tasty Brooklyn Brewery beers, we will wrap up with all-natural cupcakes from Jessy Cupcake Company and organic libations from Greenbar, sponsored by Eco-Bartender Kyle Bullen. Post-event music courtesy DJ Jan Woo.

RSVP here.