White Roof Project: Paint the Block!

East Village, New York, NY 

START: 10:00 AM August 21, 2011

END: 2:00 PM August 22, 2011

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Help the White Roof Project! You can join the eco-cause on August 21st and 22nd, as hundreds of White Roof volunteers work with the Fourth Arts Block to paint an entire East Village block of city roofs with eco-friendly, reflective white paint.  A roof covered with solar-reflective white paint reflects up to 90 percent of sunlight as opposed to the 20 percent reflected by a traditional black roofs. Last summer, along with NYC Cool Roofs and White Tops NYC, the White Roof Project helped paint 10,000 square feet of the Bowery Mission rooftop with white, reflective paint.

This year, the White Roof Project plans to triple the number of roofs painted last year and launch an educational campaign to promote awareness of the benefits of white rooftops. This city block project will be their biggest yet, with over 35,000 square feet of roof to cover. The location is centered on low-income housing buildings in the East Village, to give those without the means of air conditioning a cooler home and possibly lowering the temperature of the entire neighborhood.

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