You expect your laundry detergent to keep our clothes clean, but with ingredients like 1-4 dioxane, formaldehyde and tetrahydro myrcenol, is it doing more harm than good? The Simply Co., founded by former Sustainability Manager at the NYC Department of Environmental Protection Lauren Singer, is launching a new kind of handmade, organic, vegan detergent with just three ingredients, and they need your help to do it. Made of just baking soda, washing soda and castile soap (all things you can actually pronounce), The Simply Co.’s detergent is safer for your family and the environment. Help bring The Simply Co.’s detergent to a store near you by contributing to their Kickstarter here and receive perks like a six-month supply or a handmade laundry scoop.

+ The Simply Co.