Henry Hargreaves, Edible Art, Poliform, poliform showroom, poliform showroom opening, new york design week, nycxdesign, food art, art made of food, eco art, edible paintings, green furniture, Jean-Marie MassaudPortraits of Poligram’s new Mad Chair designed by Marcel Wanders and Ipanema Chair designed by Jean-Marie Massaud were created with Jell-o.

“I was doing mainly still-life photography back when I first started shooting and it was really expensive and hard to come by all of the materials,” Hargreaves told us about how he first began using food as a medium. “So for me the supermarket became the best art supply store and everything was attainable, everything was affordable, and everything was bright and colorful. And there just weren’t that many people doing interesting things with food then so I just felt this attraction to it and I found my niche.”

Related: Feast on Fantastical Food Art Landscapes

“When I first came to New York [and was bartending], I just loved the way people ordered their food and drinks and it kind of said something about them that we often can’t articulate,” he continued. “Food can become this great connection between you and someone you have nothing in common with…we all have to eat and we’re all familiar with food and everyone has a connection and emotion towards food.”

Henry Hargreaves, Edible Art, Poliform, poliform showroom, poliform showroom opening, new york design week, nycxdesign, food art, art made of food, eco art, edible paintings, green furniture, Jean-Marie MassaudHargreaves got a little nutty with his display spelling out the name of the event, “Food, Design, Love,” in pistachios, cashews and almonds.

In keeping with Poliform’s commitment to sustainability, all of the artpieces (with the exception of the chair portraits) were either eaten or taken home at the end of the night.

+ Poliform USA

+ Henry Hargreaves

Photos ©Yuka Yoneda