The Beginning of the End, a new art installation by Cuban artist Rachel Valdés Camejo, will allow Times Square visitors to reflect on their surroundings — literally. Commissioned by Times Square Arts, the ‘human kaleidoscope’ will be a mirrored corridor that captures and multiplies chaotic images of the popular public plaza on either side, while reflecting the sky on the ground as visitors walk through. The new installation is set to be unveiled this Tuesday at Broadway Plaza between 46th and 47th streets.


Rachel Valdés Camejo Happily Ever AfterRachel Valdés Camejo’s Happily Ever After installation in La Habana, Cuba, 2012.

Valdés Camejo says she created the interactive human kaleidoscope to urge people to question their relationship with their surroundings. As people walk through the mirrored corridor, she hopes that the contemplative monument will be a place where they can “reassess their perspective on an entirely different visual reality, how they see themselves in the environment that surrounds them, and how that relationship changes as the reflections create new visual possibilities.”

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This is the Cuban artist’s first solo show in the United States. Sherry Dobbin, Times Square Arts Director, explains the profound message of the monument: “This work pulls in the sky to draw it underneath your feet, wrapping Times Square completely around your body. The natural skyscape, the electronic billboards and the office buildings combine in a human kaleidoscope, in which each twist of your body brings about new perspectives.”

An unveiling of The Beginning of the End will be held on Tuesday, October 18th at Broadway Plaza between 46th and 47th Streets and the installation will be on display until November 21, 2016.

+ Rachel Valdés Camejo

+ Times Square NYC Art

Images via Rachel Valdés Camejo