Romance will once again be returning to Times Square in February with a dazzling public pavilion designed by architectural collaboration Collective-LOK. The winner of the annual 2016 Times Square Valentine Heart Design, Heart of Hearts will encircle visitors with kaleidoscopic golden mirrored hearts that reflect and amplify the dramatic lights of Times Square. The love-themed installation will mark the eighth year that the Times Square Alliance and the Center for Architecture have brought an icon of romance to the heavily trafficked NYC plaza.



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Each year, design and architecture teams are invited to submit proposals for an interactive public art installation that inspires romance and visitor participation in celebration of Valentine’s Day in Times Square. Collective-LOK’s winning design will be unveiled on February 9th, 2016 just before Valentine’s Day, and remain in Father Duffy Square between 46th and 47th streets until March 6th.

Related: Stereotank’s giant heart-shaped sculpture drums up the love in Times Square (PHOTOS)

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Heart of Hearts will be made up of nine highly reflective mirrored heart sculptures, cast in a gold hue. Arranged in a ring, the installation will form a bejeweled pavilion that will reflect the energetic scenes happening around it. The vibrant lights, throngs of tourists, and the excited interactions of the area will be reflected in multiplicity by the installation.

To satisfy its romantic visitors, each adjoining heart shape will create semi-private, diamond-shaped spaces that Collective-LOK is adorably calling “kissing booths.” Heart of Hearts will be the most site-specific Times Square Valentine installation to date. Collective-LOK’s design won over an impressive list of invited entrants including BANG Studio, Peterson Rich Office, Sage and Coombe Architects and SLAB Architecture PLC.

+ Collective-LOK