Gallery: MTA Puts Ads on Fronts of NYC MetroCards to Raise Revenue

As of this Sunday, New Yorkers will see ads on the fronts of their MetroCards as well as the backs. The change will be an extra way for the MTA to raise funds for the subway system without having to print large posters or find additional ad real estate on trains. Retailer Gap was the first to buy the new ad space, which will feature the slogan “Be Bright NYC”. The cards with Gap’s new campaign will be sold at 10 stations in the Manhattan area.

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