Gallery: New York’s First Yotel by Softroom and Rockwell Group Wraps Co...

Lastly, the facade of the Yotel is impossible to miss. Covered in a textured concrete cladding system along three storeys, and a curving white sculpture hovering over the street, the hotel front is a piece of art in itself. Brightly lit with purple and white LED lights, it fits right at home in the spectacular Times Square.

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