Paul Lightfoot, Mario Batali and Marty Markowitz Kick Off Plan for World’s Largest Rooftop Farm in Brooklyn

by , 04/06/12
filed under: Brooklyn,Food,News

mario batali crocs, bright farms, brightfarms, brooklyn farm, farm in brooklyn, largest rooftop farm, marty markowitz, new york farm, nyc rooftop farm, world’s largest rooftop farm,
Brooklyn Borough President Marty Markowitz donned a pair of bright blue Crocs to match celebrity chef Mario Batali’s for the event.

Lightfoot introduced Brightfarms’ plan for the world’s largest rooftop farm with help from his adorable daughter Amelia Independence Lightfoot. “We are what we eat,” he said, and described how he wished only the best, freshest food for Amelia so that she can grow up healthy. He also spoke about how children love to see where their food comes from and that everyone deserves to know exactly how and where their food is grown – a prospect that the new rooftop farm in Brooklyn will make possible for many New Yorkers.

The CEO went on to describe how Brooklyn used to be one of the most significant agricultural counties in the United States (we had no idea), and expressed his hope to bring that title back to Kings County. “Every million dollars in local food sales supports 13 jobs,” he said, citing another reason why local is better. He also reiterated the most obvious reason local produce is more desirable than fruits and veggies shipped across the country – “produce is less tasty and less nutritious” when it’s been sitting on a truck for days.