The Rockwell Group and David Rockwell are well-known as the masterminds behind such sensorial restaurant interiors as Adour Alain Ducasse, Nobu and Emeril’s, and the grounds of the Great GoogaMooga festival reflected that attention to detail – something you don’t usually find at weekend foodfests. Rockwell Group conceived the look and feel of the Beer and Wine experiences, the retail Marketplace and the Vendor Rows and importance was placed on using reclaimed materials whenever possible. All of the structures were also made to be mobile and used for future events.
The Marketplace, chock full of artisanal NY breads, cheeses, pastries and pickles was one of the most visible structures at the fair. What GoogaMooga-goers might not have known as they lined up to purchase these treats is that its roof was made from tin salvaged from Hurricane Katrina. Shipping crates were used for the base and counter and were covered with simple tablecloths.
Brew-lovers who flocked to the “Beer Experience” may have have noticed that the 27 breweries and 37 beers showcased were presented in a manner reminiscent of the tents at Oktoberfest (or maybe they were too many ales deep to realize). The tent’s decor emphasized reclaimed or available beer production materials, containers and memorabilia. We especially loved the chandeliers made out of beer bottles and the back-lit bar made of bottle caps. The beers were curated by Garrett Oliver of Brooklyn Brewery.
Last but not least, the UrBARN where the festival’s non-profit partner Just Food held its sustainable eating demos was designed by students from Pratt. An iconic red, the UrBARN was designed to resemble a barn at the entrance and then transform into a Manhattan skyline at the back. The structure used reclaimed wood in its construction.
To see all of the other green design goodness, we spotted at this year’s Great GoogaMooga, click through our photo gallery.
Photos © Yuka Yoneda