VIDEO: Behold! The world’s smartest pizza box

by , 01/03/15

NOTE: The video states that the pizza box comes in two different sizes, but there are actually now six different sizes available.

The GreenBox was invented by William Walsh after he got the idea to re-use the top of a pizza box as plates for his friends back in college. Walsh, who unfortunately passed away back in 2011, used his business degree and minor in mechanical engineering to take his clever hack to the next level by patenting and selling his GreenBoxes to pizza places under the company EcoVention, LLC.

“I went to a local restaurant, I bought 50 or 100 pizza boxes — the guy thought I was out of my mind — and an exacto knife, and a straightedge ruler,” Walsh told photographer David Friedman in an inventor spotlight back in 2011. “I spent 3 or 4 days in my apartment creating different options, like different alternatives how I could utilize this base material to do something else… I came up with 4 or 5 different designs, and I took the best function from each design and came up with this current design.”

RELATED: Roberta’s Pizza in Brooklyn Grows its Own Produce in Shipping Container Greenhouses

Manufactured in New York by Pratt Industries, the GreenBox is made of 100% recycled materials and can be recycled again as long as it remains unsoiled. That’s obviously not the easiest thing to do but we noticed that Pizza by Certé lined our box with a sheet of paper to keep things from getting messy. You could also just cut away any oily, saucy parts of the box and recycle the rest.

Would you want your local pizza place to use the GreenBox? Let us know in the comments below.

+ GreenBox NY



  1. virtual server September 25, 2016 at 8:51 am
    Knowing that there is a green approach to pizza take out, doesn t this make you feel like going online, finding which restaurant uses the GreenBox and calling them to place an order? I would definitely encourage you to do so, and maybe you can even go a bit further and do some marketing to you local pizza place?!
  2. David Ashwood July 5, 2015 at 3:08 am
    The pizza box isn't smart - it allows people to be.
  3. Christian O'Carroll September 17, 2014 at 11:32 am
    I've been doing this with standard pizza boxes & a scissors since the 90s. The easy-tear serrations make it easier to do, but it's so obvious, one shouldn't be able to patent it; US patent law is insane.
  4. Doug September 17, 2014 at 9:10 am
    Very cool. We need more videos from Yuka!
  5. patron zero September 10, 2014 at 3:02 am
    An idea-product long overdue but unlikely to be adopted by the big pizza-maker companies due to the cost versus 'traditional' boxes, that said, this item will become a signature of the smaller, more upscale urban 'neighborhood' pizzerias.