The happy city below the High Line features oversized brightly color sculptures that look like something out of Mario Brothers or Rainbow Brite. FriendsWithYou wants visitors to interact with the different pieces, putting the experience of the wonderland in your own hands — basically, they want us all to feel like kids again! The installation and all it has to offer closes today, after which the city has said it plans to host a variety of free and low-cost events that may include live music and film screenings.
To complement the installation, there will be a Rainbow City Pop-Up Shop called BOXER, created by HOLLWICH KUSHNER (HWKN). The shop is a simple red and white striped 8′x8′x6′ box that cracks open in the middle like a music box to provide access to the products inside. “In our design we turned off our sculptural design brain, and focused on a form that is iconic, yet simple, showing off — actually empowering — the products that are being sold,” said Matthias Hollwich, Co-founder and Partner of HWKN. The pop-up shop is an example of HWKN’s “optimistic architecture,” the idea that everything architects do has the potential to enrich our society.
Plus, with free educational programs for children and a variety of local beers by The Brooklyn Brewery for the adults, the artistic landscape aims to please all ages. The space will also host plenty of food trucks (you know you can’t get enough of those!), including ice cream sandwiches (including vegan options!) from Coolhaus, cold beverages from Kelvin’s Natural Slush Co., tasty tacos from The Taco Truck, as well as some lobster rolls from Red Hook Lobster Pound and delicious falafels and smoothies from Taim Mobile.
Be sure to get out and enjoy the Rainbow City before it’s too late! It closes at 10 p.m. tonight.