Gallery: Recyclebank’s Ron Gonen Joins Department of Sanitation With Pl...

Since the word got out that New York’s recycling rate has plummeted to embarrassing numbers, the Department of Sanitation has brought in a new leader with the hope of doubling the city’s rate by 2017. Ron Gonen will take on the dauting task of transforming New York’s recycling and sustainability programs — and its subsequent reputation. Gonen himself is no stranger to recycling programs, having founded the incredibly successful Recyclebank program that rewards consumers with incentives for reducing their waste.

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