will.i.am and EKOCYCLE Announce $200,000 Grant to Spur Household Recycling in the South Bronx
The South Bronx is known for many things - its role in hip hop history, being the home of the Yankees and notable natives like Al Pacino, Colin Powell and Jennifer Lopez - but unfortunately, recycling is not one of them. According to city surveys, the South Bronx has the lowest recycling rate in all of NYC, but musician will.i.am and Coca Cola are hoping to change that through their joint venture, EKOCYCLE. This morning, EKOCYCLE announced their $200,000 grant to Sustainable South Bronx to create a new pilot program to help make it easier for area residents to get into the habit of recycling.












































































