Washington-BasedREI has launched an outdoor sports store in New York just in time for snow season, and the company found a particularly special spot to set up shop. The 35,000 square foot store may look familiar, as it is housed in the newly preserved historic Puck Building in Soho. Thanks to an incredible design by Seattle-based Callison Architects, the store is a unique green preservation project that combines rustic outdoor aesthetics with the incredible original features and outlays of the century-old building.
The Puck Building held the printing facilities for J. Ottmann Lithographing Company and Puck Magazine until 1918, when other smaller printing firms took over. Today, the ceiling of the three-leveled store is adorned with two vintage Frink reflector chandeliers that originally hung in the building years ago, with the modern addition of LED lights. The cellar level includes two enormous industrial flywheels from steam engines that once powered the original printing presses. Weighing in at 9 tons each and measuring 14 feet in diameter, these historical pieces serve as centerpieces of the massive store.
Additionally, during the building’s recent renovation construction, workers uncovered 110 stone lithograph printing tables. REI pays tribute to the building’s rich history by displaying this incredible discovery for visitors to examine. The key to the store’s construction was mainly reusing all of the building’s old wood. In fact, most of the walls, seating, displays, tables, mirrors, and shelves of the new REI store are salvaged from the original building. Even the historic flooring was reused and integrated into the cashier counters and wood formed ceiling. The store’s commitment to keeping the original features of this landmark building makes it not only a great place to shop, but a wonderful secret museum of New York’s history.
images courtesy of Stephen Del Percio