Super Bowl Sunday is this weekend in case you hadn’t heard through Twitter, TV, your friends, Spotify ads, or the fact that New York City’s Broadway has been transformed into a “Super Bowl Boulevard.” From January 29th to February 1st, an area from Times Square to Herald Square will be a football and winter-inspired playland open to the public for free. Visitors can sled down a 60-foot toboggan run ($5 per ride benefiting MillionTreesNYC), take a photo next to the Vince Lombardi Trophy and, of course, throw around a couple of footballs to get into the spirit.

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The Super Bowl Host Committee and GMC dreamed up Super Bowl Boulevard as a special event linking together the two pedestrian plazas in Herald Square and Times Square. As such, road traffic on Broadway will be closed from 34th Street to 47th Street for the event. Meanwhile, the cross streets are expected to remain open with the exception of 41st Street, where the area between 6th and 7th Avenues will be blocked off from 9 a.m. until midnight.

Long-time New Yorkers should be used to the road closures as the city has slowly transformed major avenues into safer, pedestrian zones. Through 2/1, Broadway will host a whole batch of Super Bowl-inspired activities including standing in front of the over-sized Super Bowl XLVIII Roman Numerals and snagging some autographs from current and former NFL players.

Kids and adults can also throw around a couple of footballs at targets or take their shot at kicking a field goal. Plus there’s also that seven-story toboggan. You also might catch yourself on the television as FOX, NFL Network, CBS, CNN and ESPN will broadcast the festivities live.

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