Gallery: Studio Dror Converts Old Gucci Store into Stylish Soho Synagog...

Having already been nicknamed the "hipster synagogue," the new shul features green design elements that are visual double entendres, reflecting Jewish customs and traditions while also hinting at a modern, urban culture. The dual meanings begin with the synagogue's striped window facade. The partial coverage allows for privacy inside the house of prayer, and evokes the lines of the tallit shawl that men wear for praying. On the flip side of that, the stripes recall the space's former life in retail by resembling a bar code.

Read the rest of this entry »



  1. Putu Jody March 29, 2014 at 4:48 pm
    cool design
  2. Suhraby Yensi August 7, 2013 at 2:48 pm
    Spiritually Dead!