The Insert ____ Here Project Paints Bright Yellow Arrows Where Change is Needed in NYC

by , 09/17/11
filed under: Art NYC,News

insert ____ here project,, eve mosher, green roof, community action, green space, eco design, eco art, green design, sustainable art, green art, insert here project, bike lane

Have you ever passed an abandoned lot on your ‘hood and thought “Man, I wish they would do something about that”? Well artist Eve Mosher and really wanted to point out (literally) the spots in NYC that are overdue for a change, so they teamed up to paint giant yellow arrows showing what they want the city to take note of. Called Insert ____ Here, the local (and soon global) art initiative will feature bold text saying things like “Insert green roof Here” or “Insert bike lane Here” in a way that’s pretty hard to ignore. Keep your eyes peeled for these poppy pointers in your neighborhood and if you have ideas for what you’d like to insert there, visit the sites below to learn more.

+ Eve Mosher


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  1. DTR December 31, 2012 at 11:01 am
    This is VERY similar to some of Civic Center's work.
  2. alexk663 November 2, 2011 at 6:01 am
    Very nice site!