But Luminaries isn’t just be a killer selfie spot. The “wishes” made by guests will also spread the giving message of the season by raising money for The Grammy Foundation’s Grammy Museum. Arts Brookfield has pledged to donate $1 for each wish made on the canopy (up to $25,000).

luminaries, arts brookfield, winter garden, led lights, leds, led canopy, led canopy manhattan, nyc led canopy, nyc holiday attractions, luminaries nyc, rockwell groupIn order to make a wish, visitors can go to one of three wishing stations and wait for the cube to light up in their favorite color.

luminaries, arts brookfield, winter garden, led lights, leds, led canopy, led canopy manhattan, nyc led canopy, nyc holiday attractions, luminaries nyc, rockwell groupThen they can make a “wish” by holding onto the cube for several seconds, which will then activate a ripple of the chosen color to spread through the canopy.

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“The holiday season is so much about sharing moments with families and friends, as well as the act of giving that marks generosity and good will,” said David Rockwell, founder and President of Rockwell Group. “Taking inspiration from rituals across the globe of offering light as a shared gesture, we conceived Luminaries in the Winter Garden to forge a new downtown holiday tradition in this monumental public space.”

LAB, Rockwell Group’s interactive technology studio, drew inspiration from traditional wishing wells for their concept. Thanks to its LED technology, the stunning display is fully programmable and is able to glow in an endless combination of colors and sequences. Guests to the Winter Garden can see this capability in action if they visit at the right times. Through January 8th, special holiday-themed light shows are scheduled for every 30 minutes beginning at 8 a.m. and ending at 10 p.m. daily.

“We are thrilled to invite a visionary like David Rockwell and his team at the LAB to create an installation in the Winter Garden, one of our most dynamic public spaces, enhancing Brookfield’s already robust arts program,” noted Debra Simon, vice president and artistic director, Arts Brookfield. “Luminaries’ combination of light and interactivity is a powerful way to create a sense of community downtown during the holiday season.”

Luminaries will be open through January 29, 2017 from 8:00 AM – 10:00 PM at the Brookfield Place Winter Garden located at 230 Vesey Street in Manhattan.

+ Luminaries

Photos: Yuka Yoneda for Inhabitat