As New Yorkers shiver through the second coming of the Polar Vortex today, one beach-themed bus stop in Midtown is attempting to lift some spirits. Sponsored by the Greater Fort Lauderdale Convention & Visitors Bureau, the M42 bus stop between Lexington and Third Avenue is a piece of beach oasis on 42nd Street. Complete with heated benches and models in skimpy bathing suits, the bus shelter offers a bit of warmth on one of the coldest days of the year.



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With highs of only 18 degrees Fahrenheit today in NYC, commuters should be delighted to come across a chance to warm their tushies at the Fort Lauderdale-themed bus stop, which was erected for a campaign called “The Beach Looks Good on You”. The bright yellow beach chairs are actually heated benches designed to keep bus riders (and hopefully those models) comfortable.

To combat the winter blues, the scantily-clad reps will also be handing out Fort Lauderdale sunglasses and even free MetroCards to both commuters and passersby. The campaign will continue on January 28th at Grand Central and Terminal 5 of JFK Airport, where visitors will also be able use solar charging stations provided by the Fort Lauderdale Convention and Visitors Bureau.

+ Greater Fort Lauderdale Convention and Visitors Bureau

Via PSFK

Images via Greater Fort Lauderdale Convention and Visitors Bureau