With OFF, the light switch hook from Die Electric, form follows function and then some. OFF is a fully functional light switch that doubles as a place to hang essentials when in the OFF position – prompting the user to choose to save electricity. The clever little gadget not only takes some significant kWhs off of the meter, but serves as a subtle reminder to turn off the lights – while solving the age old “where are my keys?” quandary on a daily basis.
The idea comes from Scott Amron, a freelance electrical engineer, designer and conceptual artist. The intent was simple: persuade people to use less energy. Lighting accounts for over 8 percent of household electricity in the average American home, according to the U.S. DOE Energy Information Administration (EIA). Worldwide lighting eats up 19 percent of electricity generation, according to the International Energy Agency (IEA). Leaning the lumens from one light even for just an hour per day could conserve up to 22,000 kWh per year.