- Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building - http://inhabitat.com -
O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture
Posted By Bridgette Meinhold On June 23, 2011 @ 1:10 pm In Architecture,Environment,Gallery,Green Building,Greenwashing | No Comments
The color Green has become the poster child for the sustainable movement and sometimes all it takes make something green is to paint green. As a commentary on greenwashing and the philosophy of sustainism, Netherlands-based STAR Strategies + Architecture pokes fun of the green movement by photoshopping living walls over iconic buildings. O' Mighty Green is a satircal look into how society can make something sustainable just by slapping on the color green - a dangerous practice.
The amusing and even slightly shocking collection of green-washed images shows a number of iconic buildings and structures draped in living plants. To see Aushwitz covered in ivy and even nuclear power plant cooling towers clad in a living wall certainly makes you stop and think. Just because something is covered in green plants, can it be sustainable? The answer is of course not, as sustainability is so very much more than a superficial coating of green. (Certainly, we at Inhabitat, write all the time about buildings clad in living walls . While sometimes that may be the only environmentally friendly feature about the building, but we offer it up as an inspiration.)
O’ Mighty Green is a satirical take on sustainability and they introduce the Green as a philosophy, a religion, a stye, a form of architecture and a movement. STAR even compares the Green to God saying they share a lot in comparison like “supreme concept, omnipotent, omnipresent, and omniscient; creator and judge, protector, and (…) saviour of the universe and the humanity.” Green has the power to change all, be all and save all and it also has the uncanny ability to “hide graceless designs” and more readily accept ugly buildings if they are green.
STAR’s collection of green-washed images will be on display at the International Architecture festival eme3  in Barcelona from June 30th to July 2nd.
Via ArchDaily 
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/omighty-green-a-commentary-on-greenwashing-in-architecture/
URLs in this post:
 living walls: http://inhabitat.com/tag/living-walls
 International Architecture festival eme3: http://www.eme3.org/
 + STAR Strategies + Architecture: http://st-ar.nl/o-mighty-green-summary/
 ArchDaily: http://www.dezeen.com/2011/06/15/o-mighty-green-by-star-strategies-architecture/
Copyright © 2011 Inhabitat Local - New York. All rights reserved.