Evelyn Lee

PHOTOS: Inhabitat's Highlights from Day 1 of Opportunity Green

by , 11/11/11

Opportunity Green, Inhabitat, Inhabitat Los Angeles, BMW, Active E, BMW Active E, Sustainable Design, Green Design, Starbucks, Yves Behar, Green Mayor of the Year, Green Awards, Product Design, Business to Business, Green Conference, Sustainable Conference, Green Events, Sustainable Events

Ben Packard, the Vice President of Global Responsibility at Starbucks, was there to remind us of the complexity of the value chain and to share that evolving business sustainably will require ‘painful transparency’ and systems thinking. BMW Group’s Manuel Sattig followed up with insight into project i, the German automaker’s proof of its commitment to conservation. Yves Behar continued his variation on the theme by stating that conserving resources shouldn’t be interpreted as a sacrifice in quality or quantity, instead ‘going green’ must symbolize that value has been added to a product. One way to do this is by incorporating new functionality to recycled, recyclable, and reusable materials, as Behar has done with PUMA’s Clever Little Bag, an innovative packaging solution that will reduce carbon emissions by 60% and entirely replace the PUMA shoebox by mid-2012.

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