In today’s day and age, there are is a growing segment of discerning consumers who know and realize that making sustainable fashion choices is important for our world and our environment. Still, people are so caught up in their fast lives and paucity of time that they rarely, if ever have time to research their fashion choices. Enter Orange Harp: a new mobile app which is poised to make shopping for sustainable fashion easier. Launched in March 2015 from San Francisco, California, Orange Harp is the brainchild of Indian American, Anbu Anbalagapandian. The app researches and showcases brands that are environmentally conscious, uphold fair standards for people and animals, and are made of high quality natural or renewable materials, thereby providing a platform for users to choose from socially responsible brands. Currently Orange Harp has about 28 brands in its roster, each with a unique story to tell – say, Mitscoots socks which have helped employ the homeless, or Sword and Plough repurposed military gear which employs veterans, or Ecoalf Outerwear and Accessories made completely from recycled materials.
Orange Harp app users enjoy the convenience of making a sustainable fashion choice by just using their iPhones. Users can read about the stories and the philosophies of selected brands (many of which are small and have not yet garnered mainstream attention yet). The app also provides users with videos of the manufacturers and their products. Purchases allow users to support various social and environmental causes and 1% of all revenue on the app is donated to the charity “Not for Sale” which works to protecting people from human trafficking. The app’s website also features inspirational women who have made a mark for themselves in their respective fields.
Orange Harp was recognized on the App store as one of the best new apps. The app can be downloaded for free from the iTunes store.
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