As the death toll in the Rana Plaza building collapse outside the Bangladesh capital of Dhaka continues to climb, the connection between the decisions we make as consumers and the loss of life is becoming harder to ignore. Self-policing by corporate social-responsibility programs isn’t working, and it’s our insatiable desire for more fast fashion that is fueling cost-cutting measures that lead to unthinkable tragedies like the one in Bangladesh. Although we aren’t directly responsible for the negligence that led to this particular incident, by supporting the industry that continues to drive prices down at the expense of workers’ lives, we are all complicit.