Taking the idea of recycling to its logical conclusion, Italian architect, designer and art director Gianluca Soldi presented the Ovetto Recycling Bin, a recycled recycling center, last week at the London Design Festival. Made from recycled polypropylene (the same material used in ropes and carpeting), the bin offers three separate receptacles to make recycling easier and more organized while taking it a stylish step up from those standard blue bins.

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Named after the Italian word for ‘egg’, Ovetto takes on a natural shape and is available in several bright color options. Appliqué stickers come with each bin for easy identification of the compartments.

Designer Gianluca has a doctorate in Interior Design and specializes in bio-architecture and sacred art. Along with the Ovetto recycling center, he recently designed a hand-cranked composting bin. The annual London Design Festival showcased “All things Design” from September 13th through the 23rd.

+ Gianluca Soldi

+ Ovetto Bin at LifestyleBazaar

+ London Design Festival