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Packaging the Future: Packaging Reuse – What a Concept!
At the center the bottles are washed, refilled, capped, and sent back out, full of beer goodness. Each beer company has a different shape and colored bottle, so even if the label is missing, it’s still clear what company each bottle belongs to. This simple process has worked well in Germany, where great local beer is plentiful and drinking the local brew is the preferred choice.
Now keen to this sustainable practice, I wondered if this would work in the US – I live in Connecticut and tend to mostly buy beer from microbrews in New York and New England (especially Vermont!) so in my world, it would be easy to return bottles for cleaning and reuse. I do however acknowledge this might not work as well in other parts of the country, although it does seem that local beer is gaining popularity everywhere.
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