Gallery: Packaging the Future: The Road to Greener Packaging at Ben & J...

 

Despite the fact that Ben & Jerry’s was bought by Unilever a while back, it has still engaged in some pioneering work — from encouraging customers to oppose GMOs to donating thousands each year to local charities, to buying brownies from a bakery that helps ex-cons get back on their feet by providing their first job outside jail. Most recently they’ve committed to sourcing all of their ingredients through Fair Trade programs by 2012 (considering the quantities of chocolate, vanilla, coffee nuts, and more, this is a pretty big deal to farmers in developing countries where this stuff is grown). All of these initiatives took time to implement, and their packaging story is even longer — it has been evolving over the past 20+ years. Read on for an in-depth look at the company’s packaging and production process – complete with an exclusive interview with Andrea Asch, Ben & Jerry’s manager of natural resources!

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1 Comment

  1. Yuka Yoneda January 7, 2011 at 11:28 am

    Sweet! Literally.

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