In 1997, biologist and innovation consultant Janine Benyus, released her first book Biomimicry: Innovation Inspired by Nature. In this publication she coined the term ‘biomimicry‘ and laid the groundwork for an emerging discipline that looks for innovative solutions to pressing global problems by emulating nature’s designs and processes. Since her book’s release more than 15 years ago, Benyus has evolved the practice of biomimicry research through numerous initiatives, including Biomimicry 3.8 — an amazing organization providing business consulting, professional training, and education on what humans can learn from the genius of nature that surrounds us. Though biomimetics is technically not a new idea, the relevance of this field has become increasingly apparent over the past few years as we’ve come to realize that Mother Nature is one of the universe’s most successful and time-tested designers, and we have much to learn from her. Watch our video above to hear from biomimicry pioneer Janine Benyus as she chats with us about some of the incredible innovations that have come from Biomimicry, such as velcro, solar power, and more-efficient wind turbines.
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