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Pants to Poverty Crams 60 People Into a Pair of Briefs for Guinness World Records Day

Posted By Mark Boyer On November 19, 2011 @ 12:47 pm In Design,Eco Textiles | No Comments

Pants to Poverty, Guinness Book of World Records, eco fashion, London, green clothes, labor, fair trade, fashion, guinness world records day [1]

How can an underwear company raise awareness about world poverty? Cramming a bunch of half-dressed people into an oversize pair of purple underpants in the streets of London seems like a pretty good way to draw attention to just about any cause. To celebrate Guinness World Records Day [2], 60 participants managed to fit themselves into one pair of briefs to break the record for “Most People Gathered in a Single Pair of Pants.” Pants to Poverty [3], the fair trade label behind the stunt, hopes it will help raise awareness about ethical working conditions in the fashion industry.


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[1] Image: http://inhabitat.com/pants-to-poverty-crams-60-people-into-a-pair-of-briefs-for-guinness-world-records-day/pants-to-poverty-guiness-world-records-2/

[2] Guinness World Records Day: http://www.guinnessworldrecords.com/

[3] Pants to Poverty: http://www.pantstopoverty.com/

[4] READ MORE >: http://www.ecouterre.com/pants-to-poverty-flaunts-giant-underpants-for-guinness-world-records-day/

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