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Pants to Poverty Crams 60 People Into a Pair of Briefs for Guinness World Records Day
Posted By Mark Boyer On November 19, 2011 @ 12:47 pm In Eco Textiles | No Comments
How can an underwear company raise awareness about world poverty? Cramming a bunch of half-dressed people into an oversize pair of purple underpants in the streets of London seems like a pretty good way to draw attention to just about any cause. To celebrate Guinness World Records Day , 60 participants managed to fit themselves into one pair of briefs to break the record for “Most People Gathered in a Single Pair of Pants.” Pants to Poverty , the fair trade label behind the stunt, hopes it will help raise awareness about ethical working conditions in the fashion industry.
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 Guinness World Records Day: http://www.guinnessworldrecords.com/
 Pants to Poverty: http://www.pantstopoverty.com/
 READ MORE >: http://www.ecouterre.com/pants-to-poverty-flaunts-giant-underpants-for-guinness-world-records-day/
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