The battle for Bears Ears National Monument is far from over. Weeks after Patagonia spurned the Outdoor Retailer Show trade show in Salt Lake City to protest Utah governor Gary Herbert’s quest to roll back nascent protections for the twin sandstone formations, the outdoor-apparel company has launched a campaign to inundate the gubernatorial office with calls demanding otherwise. Utahns are more than familiar with this song and dance: Locals, lawmakers, and environmentalists have long knocked heads over how the Bears Ears area, and its untapped reserves of gas and shale, should be developed.

Bear Ears National Monument, Patagonia, Utah, Outdoor Retailers Association, nature, national parks, Cedar Mesa, Bear Ears Inter-Tribal Coalition, Navajo Nation

The 1.35 million-acre expanse of arches, buttes, and canyons, which several Native American tribes regard as sacred, isn’t the only public land under attack from Utah’s top politician. On February 17, Herbert signed a resolution urging President Donald Trump to narrow the boundaries of the Grand Staircase-Escalante National Monument to the south.

Bear Ears National Monument, Patagonia, Utah, Outdoor Retailers Association, nature, national parks, Cedar Mesa, Bear Ears Inter-Tribal Coalition, Navajo Nation

Bear Ears National Monument, Patagonia, Utah, Outdoor Retailers Association, nature, national parks, Cedar Mesa, Bear Ears Inter-Tribal Coalition, Navajo Nation

“In passing two resolutions asking the Trump administration to rescind the Bears Ears National Monument and reduce the Grand Staircase Escalante Monument, Governor Herbert and Utah’s state delegation have unleashed an all-out assault on the state’s protected public lands,” Patagonia wrote on a website powered by Phone2Action, which provides web and voice tools to help advocacy groups connect their supporters with elected officials. “This land grab would open wilderness and recreation areas to oil and gas development and could eliminate access to the diverse landscape that makes Utah unique.”

Related: Patagonia boycotts huge Outdoor Retailer show to protest Utah Republicans

The outdoor-recreation industry plays a major role in Utah’s economy, supporting some 122,000 jobs and bringing in $12 billion a year in consumer spending, according to Rose Marcario, CEO of Patagonia.

Bear Ears National Monument, Patagonia, Utah, Outdoor Retailers Association, nature, national parks, Cedar Mesa, Bear Ears Inter-Tribal Coalition, Navajo Nation

For Patagonia, at least, boycotting the Outdoor Retail trade show was just a start.

“Because of the hostile environment they have created and their blatant disregard for Bears Ears National Monument and other public lands, the backbone of our business, Patagonia will no longer attend the Outdoor Retailer show in Utah,” Marcario said. “And we are confident other outdoor manufacturers and retailers will join us in moving our investment to a state that values our industry and promotes public lands conservation.”

Bear Ears National Monument, Patagonia, Utah, Outdoor Retailers Association, nature, national parks, Cedar Mesa, Bear Ears Inter-Tribal Coalition, Navajo Nation

+ Patagonia

Via Outside

Photos by Bureau of Land Management