Copenhagen-based design firm Pink Cloud has come up with an innovative way to reactivate vacant Manhattan office space, while providing another need: hotel space. The design firm has come up with a clever pop-up hotel concept that can easily convert vacant commercial real estate into lodging. The modular, flat-packed components can take over empty office floors, transforming them into luxurious welcome centers, hotel rooms and event spaces.
Vacant office space can be found throughout Manhattan — and any city — from time to time. Every day a space remains empty is money lost for the landlord, so Pink Cloud came up with an idea to temporarily use the space, without permanently taking over. Since New York is a city that consistently has a high level of tourism at all times throughout the year, Pink Cloud came up with the pop-up hotel model, to activate unused space until realtors attract full-time office tenants.
The Pink Cloud pop-up Hotel comes with a variety of modules that landlords can choose from, like suites, hostel rooms, indoor pool areas, restaurants and event spaces, with the basic overall models being traditional hotel or luxury hostel (with multiple bunk beds). Each of the components is flat packed so it can easily fit through office and elevator doors before assembly. The modules are color coded for easy set up, and unfold into beds, sofas, toilets, showers, tubs and partitions.
Reservations are taken through the Pink Cloud’s website, which also handles marketing for the locations of new pop-up hotels. The concept would be great for special events like marathons or large conferences, and it could even be used for disaster relief. The incredible project came as part of the Radical Innovation in Hospitality competition in Las Vegas which was co-founded by John Hardy Group and Hospitality Design magazine and sponsored by Global Allies.