Why Luxury Goods Are Actually Some of the Most Sustainable Products

by , 08/22/11

positive luxury, sustainable luxury, why luxury and sustainability go hand in hand, guardian uk, eco products, green products, green design, eco design, sustainable design

Whether they make bags, cars or furniture, there are some brands that simply stand out from the pack – and they’re usually the expensive ones. While luxury and designer goods have oft been categorized as superfluous, non-essential and pretty wasteful, they might actually be some of the most sustainable products out there. Now only do the high price tags make us think twice about purchasing what we don’t need, we also tend to cherish and hold onto items we see as “designer.” Read on for the whole scoop about why luxury and sustainability go hand in hand.


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1 Comment

  1. lazyreader August 23, 2011 at 8:22 am

    Your kidding right. We’ve sold thousands and thousands of Porsche’s. Including some 30,000 V8 engined Cayenne’s. Not to mentions tens of thousands of Bentley’s, Rolls Royce’s, Lamborghini’s, Ferrari’s. To say luxury is a sustainable asset is to say only the rich deserve to be superfluous. High prices do not deter people from wanting to spend. All it really does is augment the market to adapt to the groups of people who have less money. Leather goods are common among middle income people and leather is more available because even though we have Gucci and Louis Vuitton we still have cheaper leather goods that are of similar quality and durability. Chrome auto parts, fancy watches, GPS systems, sound systems are all ubiquitous among normal wage people thanks to markets mass producing the same quality goods which only makes greater use of resources and produces more product that at a time were only available to the rich. 100 years ago, the average grocery store held barely 1,000 different products, Today the average grocery store has as much as 30,000 – 100,000 products much of which the rich didn’t even have 100 years ago. The upside to luxury is it’s cool, another upside to luxury is that it led to the consumer revolution we see today.

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