Sometimes it just helps to visualize things. The Power Aware Cord by Static! does just that, representing personal energy consumption through glowing pulses, color, and intensity of light. While most powercords are utilitarian (and in general, rather ugly), Static!’s aesthetic solution brings the issue of energy consumption literally, to light, urging users to be aware of and reflect upon the energy efficiency of electrical devices in their home. Just how does it work? Electroluminescent wires embedded in the cord produce varying patterns of glowing and pulsating colors to indicate the level of energy being used at a given time.

The Power Aware Cord represents a different approach to green design- one not necessarily rooted in materiality, but focused on user experience and the visual representation of relevant issues. We love the anthropomorphic approach that engages the user on an interactive level, creating an aesthetic and educational connection between object and person.

The glowing Power Aware Cord is brought to us by Static!, a joint project between the Swedish Interactive Institute’s POWER and RE:FORM studios. Static! investigates design as a medium for increasing our awareness of energy usage and how to stimulate changes in energy behavior. The Power Aware Cord, designed by project designers Anton Gustafsson and Magnus Gyllensward, is just one of many design prototypes conceived and produced through an active collaboration between designers, engineers, and artists.