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Priscilla of Boston Destroys Unsold Wedding Dresses Instead of Donating Them

Posted By Mark Boyer On January 7, 2012 @ 1:28 pm In Accessories and Fashion | 2 Comments

Priscilla of Boston, fashion, bridal, Minnesota, H&M, wal-mart, victoria's secret, bessie's boutique, grace kelly, [1]

After 65 years, high-end bridal chain Priscilla of Boston [2] recently announced that it would close all of its locations on December 30. Then, last week, dismayed onlookers outside of a Priscilla of Boston boutique in Edina, Minnesota watched as men destroyed unsold wedding dresses [3] worth thousands of dollars with spray paint instead of donating them. Why would anyone do such a thing? The practice of destroying unsold inventory is not so uncommon, unfortunately. Many companies destroy perfectly good products in order to “preserve brand identity.”

READ MORE> [3]


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URL to article: http://inhabitat.com/priscilla-of-boston-destroys-unsold-wedding-dressing-instead-of-donating-them/

URLs in this post:

[1] Image: http://inhabitat.com/priscilla-of-boston-destroys-unsold-wedding-dressing-instead-of-donating-them/priscilla-of-bostons-spray-paint-wedding-dress-1-537x402/

[2] Priscilla of Boston: http://www.priscillaofboston.com/index.html

[3] destroyed unsold wedding dresses: http://www.ecouterre.com/priscilla-of-boston-defaces-unsold-wedding-gowns-with-spray-paint/

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