Gallery: Priscilla of Boston Destroys Unsold Wedding Dresses Instead of...


After 65 years, high-end bridal chain Priscilla of Boston recently announced that it would close all of its locations on December 30. Then, last week, dismayed onlookers outside of a Priscilla of Boston boutique in Edina, Minnesota watched as men destroyed unsold wedding dresses worth thousands of dollars with spray paint instead of donating them. Why would anyone do such a thing? The practice of destroying unsold inventory is not so uncommon, unfortunately. Many companies destroy perfectly good products in order to “preserve brand identity.”



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  1. lilygessert January 14, 2012 at 9:10 am

    I worked for the Famous Barr/May Company chain of stores and I had to smash crystal vases with a hammer rather than put them on sale. Needless to say my days were done there as well not long after.

  2. cliffchampion January 7, 2012 at 2:29 pm

    I used to work at a Ralph Lauren chain in CT and they did the SAME THING. If a garment had a slight tear, makeup stain, or minor defect they would have employees shred it up with scissors and throw it away. Needless to say I quit.

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