We are delighted to announce that Japanese lifestyle brand MUJI is joining forces with London's leading-edge Design Museum for an exhibition starting in just a few days! Called Product Fitness 80, the show will focus on a selection of products from the minimal yet affordable "No Brand Quality Goods" company that ask what would happen if we used 20% less materials and energy to make products. Take an exclusive first look of some of the MUJI products selected, starting with this classic recycled aluminum refillable pen, which is set to be officially unveiled one year after Japan's Tōhoku earthquake and tsunami.
























