We are delighted to announce that Japanese lifestyle brand MUJI is joining forces with London's leading-edge Design Museum for an exhibition starting in just a few days! Called Product Fitness 80, the show will focus on a selection of products from the minimal yet affordable "No Brand Quality Goods" company that ask what would happen if we used 20% less materials and energy to make products. Take an exclusive first look of some of the MUJI products selected, starting with this classic recycled aluminum refillable pen, which is set to be officially unveiled one year after Japan's Tōhoku earthquake and tsunami.
There is an old Japanese saying that goes “eat in measure and defy the doctor”, which means that eating an adequate amount of food (instead of stuffing oneself) will ensure a joyful, balanced and healthy life. Muji took this saying to heart as it rethought their design approach after the 2011 Japan Earthquake. As a result, they’ve developed products that use less materials, energy, and packaging, proving Architect Ludwig Mies van der Rohe’s precept that less is more.
Product Fitness 80 will be on display at London’s Design Museum from the 9th to the 18th of March this year.