- Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building - http://inhabitat.com -
Provenance’s Clever Recycled Packaging Highlights Materials as Well as Products
Posted By Fiona Hamilton On June 7, 2012 @ 5:30 pm In Design,Green Graphics & Packaging,Green Kitchen,Green Products,Innovation,Reader Submitted Content | No Comments
Provenance  makes homeward products  from recycled , reclaimed and renewable materials. As the packaging has to sell the story of the materials as much as the product, the brand language ‘this is now’ and ‘this was’ introduces the story of each item’s provenance.Strong orange is used for the boxes to draw attention to in-store displays, and branding is restricted to the paper sleeves to minimize waste when adapting to different languages. The packaging seeks to draw as much attention to the material as the product – cut-outs are used to frame the material and emphasize that the product is only one form it takes in a wider journey of recycling. Like the products themselves, all Provenance  packaging is made from recycled and recyclable materials.
+ Provenance 
The article above was submitted to us by an Inhabitat reader. Want to see your story on Inhabitat ? Send us a tip by following this link . Remember to follow our instructions  carefully to boost your chances of being chosen for publishing!
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/provenances-clever-recycled-packaging-highlights-materials-as-well-as-products/
URLs in this post:
 Provenance: http://thisisprovenance.com/
 products: http://inhabitat.com/products-2/
 recycled: http://inhabitat.com/recycled-materials/
 see your story on Inhabitat: http://inhabitat.com/submit-story
Copyright © 2011 Inhabitat Local - New York. All rights reserved.