photo credit:

In honor of the World Cup, Puma has set up shop at South Street Seaport in lower Manhattan with a shipping container installation designed by LOT-EK. Our friends at PSFK and both had a chance to get sneak peeks before it officially opened on Saturday. Puma City NY is composed of two shipping container retail shops, a soccer pitch for pick up games and the Puma Social Club in a nearby building.

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photo credit: PSFK

Compared to their previous Puma City, this new one in NY is just a mini-guy, but still showcases the same quality architecture and design. Two 40 foot containers painted in Puma Red were sliced up to create doors and overhangs, while the interior was transformed into a soccer shop. One sells their soccer clothing collection and the other sells shoes and boots (boots are soccer cleats, fyi). You can also try out the cleats on the nearby pitch and join in on pick up games during your lunch break.

Puma Social Club is hosting ping-pong tournaments and has DJ nights every Wednesday from 9 PM to 1 AM, plus a ton of select parties. On Saturday, June 19, and Sunday, June 20, Puma and Hub Station will offer free bike repairs for iCycle Bike Day. So join in the fray, watch some World Cup matches, support your favorite team and check out some cool shipping container architecture.

+ Puma City NY

Via PSFK and