Last month, London’s Selfridges department store devoted the busiest street corner in Europe to an installation by art and design company Haberdasherylondon. On display on the corner of London’s Oxford Street and Orchard Street was ‘Untitled 13′ – a huge contemporary sculpture made up of 653 pieces of reclaimed Victorian wood, perspex and steel.
Haberdasherylondon explains: “Selfridges was the department store which pioneered the concept of the window display before the First World War. Now the store is pushing the envelope on what a window display can mean. The installations by Haberdasherylondon pose vital questions to the public about the very environment they are in, and invite shoppers to explore the nature of consumerism, ambition and the metropolis.”
The six hundred and sixty three columns of carefully sourced reclaimed pine were arranged to build up a sculptural representation of an urban environment. Forming the climax of Selfridges two-year experiment to give a platform to new artists and designers, Haberdasherylondon were the first designers to be given all four windows at once. We love the sculpture and are excited to discover the sustainable focus to this pilot installation!