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Recycling Made Sexy by GOODONE

Posted By Kate Andrews On August 3, 2008 @ 5:00 am In Accessories and Fashion,Eco Textiles,Recycled Materials | 1 Comment

goodone_withlogo.jpg [1]

Looking for some eco-funked out fashion that retains that urban vibe? Enter Goodone [2], an award-winning London based sustainable clothing collection…”with an edge”. Designing one-off clothing made from hand-picked, locally-sourced and recycled fabrics Goodone [2] is a fashion company aiming to redefine UK public perceptions of recycled clothing. The thrifty and talented designers [2] from Goodone are moving mountains by reducing mountains of waste fabric for a new take on fast fashion and resourceful hipness.


goodone fashion

Re-working waste, be it dead stock or faulty garments from 6 top charities – Amnesty, WWF, Liberty, Green Peace, Shelter and No Sweat – Goodone [2] prides themselves on an ability to recreate fashionable clothing from other folks discards. (More than 1 million tons of textile waste [3] ends up in landfills annually, half of which is reusable).

In 2007, the ethical fashion label, founded by Brighton University [4] graduates Nin Castle and Phoebe Emerson, was awarded the 2007 Trefor Campbell Enterprise Award [5] from the RSA Design Directions [6] programme. Goodone also offers a successful consultancy service, working with existing brands and retailers to rework their own waste.

Currently all Goodone [2] clothing is designed and handmade in their East London studio and stocked in boutiques across London, Manchester and Glasgow. Their new online shop [2] just launched in July. It’s good news that Goodone is using creative tailoring and bold design innovation to find new use for garments with a revitalized graphic edge.

+ Goodone [2]
+ BBC Green: Eco-Conscious. [7]
+ BBC Thread: Online Eco-fashion Magazine. [8]
+ BBC News (2008). Cutting Your Cloth Twice Over. [9]


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URL to article: http://inhabitat.com/recycling-made-sexy-by-goodone/

URLs in this post:

[1] Image: http://www.inhabitat.com/2008/08/03/recycling-made-sexy-by-goodone/

[2] Goodone: http://www.goodone.co.uk/

[3] 1 million tons of textile waste: http://news.bbc.co.uk/2/hi/business/6248796.stm

[4] Brighton University: http://www.brighton.ac.uk/news/2007/070205goodone.php?PageId=810

[5] 2007 Trefor Campbell Enterprise Award: http://www.rsadesigndirections.org/news/trefor_campbell.html

[6] RSA Design Directions: http://www.rsadesigndirections.org/

[7] + BBC Green: Eco-Conscious.: http://www.bbcgreen.com/Lifestyle-Family/Fashion/style-conscious

[8] + BBC Thread: Online Eco-fashion Magazine.: http://www.bbc.co.uk/thread/style-file/issue01/

[9] + BBC News (2008). Cutting Your Cloth Twice Over.: http://news.bbc.co.uk/1/hi/business/6248796.stm

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