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Ricoh Unveils Solar and Wind-Powered “Eco-Board” Billboard in London
Posted By Laura K. Cowan On August 1, 2011 @ 8:45 am In Design,Environment,Green Lighting,News,Renewable Energy,Solar Power | 1 Comment
Sustainable office solutions company Ricoh  has just unveiled its “eco-board”  billboard in London. The high-tech board is powered by solar panels  and wind turbines  and only lights up when it has generated enough power to do so. The new eco-board is located on the M4 motorway and uses 96 solar panels and 5 wind turbines for its self-sustained power generation.
We have to wonder why a billboard would require such a massive solar array  to turn on, or why a company would invest so many resources in greening a concept that could more simply be made zero emissions by returning to its predecessor’s technology: paint on a board. Nevertheless, this new innovation has promise for greening lit billboard arrays such as those found in Tokyo and in New York’s Time Square. Ricoh has already installed similar eco-boards in New York and Sydney, and we’re looking forward to seeing where they take this new technology.
+ Ricoh 
Via TreeHugger 
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URL to article: http://inhabitat.com/ricoh-unveils-its-solar-and-wind-powered-ecoboard-billboard-in-london/
URLs in this post:
 Ricoh: http://www.ricoh.com/
 “eco-board”: http://www.youtube.com/watch?v=8VuhgNTIVlA
 solar panels: http://inhabitat.com/index.php?s=solar+panel
 wind turbines: http://inhabitat.com/index.php?s=wind+turbine
 solar array: http://inhabitat.com/index.php?s=solar+array
 TreeHugger: http://www.treehugger.com/files/2011/07/100-wind-and-solar-powered-billboards-come-to-london-new-york-sydney.php
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