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Ricoh Unveils Solar and Wind-Powered “Eco-Board” Billboard in London

Posted By Laura K. Cowan On August 1, 2011 @ 8:45 am In Design,Environment,Green Lighting,News,Renewable Energy,Solar Power | 1 Comment

Ricoh eco-board, Ricoh billboard, solar billboard, wind-powered billboard, sustainable energy, renewable energy, sustainable business solutions, alternative energy, green transportation, alternative transportation

Sustainable office solutions company Ricoh [1] has just unveiled its “eco-board” [2] billboard in London. The high-tech board is powered by solar panels [3] and wind turbines [4] and only lights up when it has generated enough power to do so. The new eco-board is located on the M4 motorway and uses 96 solar panels and 5 wind turbines for its self-sustained power generation.

We have to wonder why a billboard would require such a massive solar array [5] to turn on, or why a company would invest so many resources in greening a concept that could more simply be made zero emissions by returning to its predecessor’s technology: paint on a board. Nevertheless, this new innovation has promise for greening lit billboard arrays such as those found in Tokyo and in New York’s Time Square. Ricoh has already installed similar eco-boards in New York and Sydney, and we’re looking forward to seeing where they take this new technology.

+ Ricoh [1]

Via TreeHugger [6]

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URL to article: http://inhabitat.com/ricoh-unveils-its-solar-and-wind-powered-ecoboard-billboard-in-london/

URLs in this post:

[1] Ricoh: http://www.ricoh.com/

[2] “eco-board”: http://www.youtube.com/watch?v=8VuhgNTIVlA

[3] solar panels: http://inhabitat.com/index.php?s=solar+panel

[4] wind turbines: http://inhabitat.com/index.php?s=wind+turbine

[5] solar array: http://inhabitat.com/index.php?s=solar+array

[6] TreeHugger: http://www.treehugger.com/files/2011/07/100-wind-and-solar-powered-billboards-come-to-london-new-york-sydney.php

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